3 Explain how the promotional tools used by an airline would differ if the target audience were...

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3 Explain how the promotional tools used by an airline would differ if the target audience were

(a) consumers who travel for pleasure and (b)

corporate travel departments that select the airlines to be used by company employees.

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Marketing The Core

ISBN: 9781260483512

8th Edition

Authors: Roger Kerin

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Question Posted: Jul 22, 2024 04:03 AM

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3 Explain how the promotional tools used by an airline would differ if the target audience were...

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Marketing The Core

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