3. Go to Google Trends (trends.google.com). Assume you are a consumer goods marketer that oversees a sparkling

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3. Go to Google Trends (trends.google.com). Assume you are a consumer goods marketer that oversees a sparkling water product. How could the Google Trends information help your company improve its understanding of its market? Conduct a search that could provide information that might increase profits. Explain what you searched for and what insights you gained that could inform the decision making. (AACSB: Communication; Use of IT;

Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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