3. Go to Google Trends (trends.google.com). Assume you are a consumer goods marketer that oversees a sparkling
Question:
3. Go to Google Trends (trends.google.com). Assume you are a consumer goods marketer that oversees a sparkling water product. How could the Google Trends information help your company improve its understanding of its market? Conduct a search that could provide information that might increase profits. Explain what you searched for and what insights you gained that could inform the decision making. (AACSB: Communication; Use of IT;
Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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