2. Imagine you own a pet-grooming business. You want to use market research to identify how you...
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2. Imagine you own a pet-grooming business. You want to use market research to identify how you can grow your business, but you are on a limited budget. Review the marketing research techniques outlined in the chapter to determine which ones can be used for your small business. What information will you need, and how will you obtain it? (AACSB: Written and Oral Communication;
Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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