1. Visit www.nielsen.com/us/en/insights/reports.html and select an example of a recent research report. Include the URL in a response that describes the study or studies that informed the report. Where did Nielsen get the data that informed the insights in the report?

(The report may include more than one source of data.)

What are the strengths and weaknesses of the types of data used? How is the information presented? How will people who see the results of the study likely respond based on the presentation? Provide one example of how the insight might be used by a marketer. (AACSB:

Communication; Reflective Thinking)