6. What are the similarities and differences when conducting research in another country versus the domestic market?
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6. What are the similarities and differences when conducting research in another country versus the domestic market? What research strategies might a company use to address the differences in various markets? (AACSB: Communication; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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