3. Look back at the service continuum in Figure 123. Explain how the following points in the...

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3. Look back at the service continuum in Figure 12–3.

Explain how the following points in the continuum differ in terms of consistency:

(a) salt,

(b) automobile,

(c) advertising agency, and

(d) teaching.

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 23, 2024 06:02 AM

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3. Look back at the service continuum in Figure 123. Explain how the following points in the...

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Marketing

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