2. Idle production capacity may be related to inventory or capacity management. How would the pricing component

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2. Idle production capacity may be related to inventory

or capacity management. How would the pricing component of the marketing mix reduce idle production capacity for

(a) a car wash,

(b) a stage theater group, and

(c) a university?

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 23, 2024 06:02 AM

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2. Idle production capacity may be related to inventory or capacity management. How would the pricing component

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Marketing

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