3. You have been asked to consult with a small business owner who wants to expand her...
Question:
3. You have been asked to consult with a small business owner who wants to expand her company overseas.
She has asked you to develop a global marketing strategy. You are not certain if the owner thoroughly understands the international expansion process and the challenges involved. Prior to meeting with the owner, you must create a presentation listing the factors she will need to consider before her company goes global. (AACSB: Written and Oral Communication; Reflective Thinking)
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
Question Posted: