3. You have been asked to consult with a small business owner who wants to expand her...

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3. You have been asked to consult with a small business owner who wants to expand her company overseas.

She has asked you to develop a global marketing strategy. You are not certain if the owner thoroughly understands the international expansion process and the challenges involved. Prior to meeting with the owner, you must create a presentation listing the factors she will need to consider before her company goes global. (AACSB: Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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