2. Lululemon, a Canada-based retailer, is facing increased competition from less expensive alternatives to its $100 yoga
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2. Lululemon, a Canada-based retailer, is facing increased competition from less expensive alternatives to its $100 yoga pants. However, instead of lowering prices or expanding beyond its own 440 stores or Web site, it plans to launch new products (for example, deodorant and sneakers) and expand via e-commerce and physical stores into international markets, including China. What barriers might slow Lululemon’s expansion into international e-commerce, particularly in China? (AACSB: Written and Oral Communication; Reflective Thinking)
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Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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