1. Due to national security concerns, the United States and several U.S. allies have chosen to limit market access for Huawei, a Chinese telecommunications company that is neck and neck with Apple for status as the world’s number-

two smartphone maker, behind Samsung. Critics of the ban argue that it limits competition and innovation—Huawei is the fifth-largest investor in R&D worldwide. Rather than commenting on the national security fears driving the bans, Huawei responded with ads that align with local cultures and promote Huawei’s technological prowess in the hope that consumers demand market access for Huawei. Which part of the marketing environment is having the greatest impact on Huawei’s expansion into other countries: economic, political–

legal, or cultural? In your response, explain why you selected this factor and why you ruled out the other two. (AACSB: Written and Oral Communication;

Information Technology; Reflective Thinking)