6. Explain the whole-channel view concept and why it is important in international marketing. (AACSB: Communication)
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6. Explain the whole-channel view concept and why it is important in international marketing. (AACSB:
Communication)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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