4. Describe the strategies market challengers can adopt and explain why challengers might have an advantage over
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4. Describe the strategies market challengers can adopt and explain why challengers might have an advantage over market leaders. (AACSB: Written and Oral Communication)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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