5. How does a market-centered company compare with a competitor-centered company, a product-oriented company, and a customer-centered
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5. How does a market-centered company compare with a competitor-centered company, a product-oriented company, and a customer-centered company?
(AACSB: Reflective Thinking; Written and Oral Communication)
Critical Thinking Exercises
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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