4. Discuss the elements of the integrated marketing mix. Explain how marketers use these tools to position

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4. Discuss the elements of the integrated marketing mix.

Explain how marketers use these tools to position products and services. (AACSB: Communication;

Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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