4 You are planning to buy a new car so you visit www. edmunds.com. Based on your...

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4 You are planning to buy a new car so you visit www.

edmunds.com. Based on your experience visiting that site, do you think you will enjoy more or less control in negotiating with the dealer when you actually purchase your vehicle?


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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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