5 Visit the website for your university or college. Based on your visit, would you conclude that...

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5 Visit the website for your university or college. Based on your visit, would you conclude that the site is a transactional site or a promotional site? Why? How would you rate the site in terms of the seven website design elements that affect customer experience?

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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