5. Define integrated logistics management and discuss its importance in a firm achieving its corporate goals. (AACSB:

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5. Define integrated logistics management and discuss its importance in a firm achieving its corporate goals. (AACSB: Written and Oral Communication;

Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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