1. Explain how channel members help candy maker Mars, Inc. deliver value to consumers. Could Mars take...
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1. Explain how channel members help candy maker Mars, Inc. deliver value to consumers. Could Mars take on any of these distribution functions itself? (AACSB: Written and Oral Communication;
Information Technology; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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