5. How does a company determine its promotion budget? (AACSB: Written and Oral Communication) Critical Thinking Exercises

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5. How does a company determine its promotion budget? (AACSB: Written and Oral Communication)

Critical Thinking Exercises

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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