4. What are the steps involved in developing an effective communications and promotion program? (AACSB: Written and
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4. What are the steps involved in developing an effective communications and promotion program?
(AACSB: Written and Oral Communication)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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