3. What constitutes integrated marketing communications (IMC) and how does a company go about implementing them? (AACSB:

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3. What constitutes integrated marketing communications

(IMC) and how does a company go about implementing them? (AACSB: Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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