3. What constitutes integrated marketing communications (IMC) and how does a company go about implementing them? (AACSB:
Question:
3. What constitutes integrated marketing communications
(IMC) and how does a company go about implementing them? (AACSB: Written and Oral Communication; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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