8 Suppose that marketing executives for Touch Toiletries (see problem 7) reduced the price to $6.50 for

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8 Suppose that marketing executives for Touché Toiletries

(see problem 7) reduced the price to $6.50 for a three-ounce bottle of Ode d’Toade and the fixed costs were $1,100,000. Suppose further that the unit variable cost remained at 45 cents for a three-ounce bottle.

(a) How many bottles must be sold to break even?

(b) What dollar profit level would Ode d’Toade achieve if 200,000 bottles were sold?


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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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