A firms value proposition communicates the benefits received from the product or service by customers. Therefore, the

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A firm’s value proposition communicates the benefits received from the product or service by customers.

Therefore, the value proposition provides the customer with which key piece(s) of information?

a. The price of the good or service

b. Where to buy the good or service

c. How to use the good or service

d. Reasons to buy the good or service

e. All of these are correct

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Jul 22, 2024 08:00 AM

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A firms value proposition communicates the benefits received from the product or service by customers. Therefore, the

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Marketing

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