Which of the following is not a criterion that must be met when evaluating segment attractiveness? a.

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Which of the following is not a criterion that must be met when evaluating segment attractiveness?

a. Substantial

b. Reachable

c. Defined

d. Responsive

e. Profitable

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Jul 22, 2024 08:00 AM

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Which of the following is not a criterion that must be met when evaluating segment attractiveness? a.

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Marketing

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