(a) If you had a limited budget and two weeks to decide which two flavors to put...

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(a) If you had a limited budget and two weeks to decide which two flavors to put into quantitative testing, would you choose a “poll only” or a “contest only”

strategy? Why?

(b) If you had a sizable budget and two months to make the same decision, which scenario would you choose? Why?

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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