(a) What are the advantages of using a fixed-alternative poll question on Facebook? (b) When do you...

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(a) What are the advantages of using a fixed-alternative poll question on Facebook?

(b) When do you think it would be better to use an open-ended question?

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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