(a) Who is the target market? (b) What is the point of difference on the positioning for...

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(a) Who is the target market?

(b) What is the point of difference on the positioning for Warm Delights?

(c) What are the potential opportunities and hindrances of the target market and positioning?

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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