According to Alderson, the number of intervening marketing agencies tends to go up as distance increases. Distance,
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According to Alderson, "the number of intervening marketing agencies tends to go up as distance increases." Distance, in his conception, is measured in terms of "the time and cost involved in communication and transportation." What factors, then, would tend to increase (or decrease) distance? What is the impact of the Web and marketing in cyberspace on "distance" as discussed by Alderson?? P-325
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Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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