Across Asian countries, given the emergence of supermarkets and major discount stores, the traditional markets, e.g. wet

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Across Asian countries, given the emergence of supermarkets and major discount stores, the traditional markets, e.g. wet markets or food stalls

(either on the streets or in government buildings), still prevail. Who are the target market segments of these traditional markets? How could these markets survive?

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Principles Of Marketing An Asian Perspective

ISBN: 9781292089669

4th Edition

Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan

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