Retailers are always searching for new marketing strategies to attract and retain customers. Using a top department
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Retailers are always searching for new marketing strategies to attract and retain customers. Using a top department store as an example, list and briefly describe the strategies this department store uses to differentiate itself from newly developed shopping malls.
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Related Book For
Principles Of Marketing An Asian Perspective
ISBN: 9781292089669
4th Edition
Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan
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