Advise a business in your country with a locally produced product on how to adapt it to

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Advise a business in your country with a locally produced product on how to adapt it to a global market.

Which strategy would you recommend? (AACSB:

Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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