As Chobani seeks to build its brand, it opened a unique retail store in New York City:

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As Chobani seeks to build its brand, it opened a unique retail store in New York City: Chobani SoHo.

Why did Chobani do this?

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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