Assign one or more levels of the Maslow hierarchy of needs described in Figure 55 to the

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Assign one or more levels of the Maslow hierarchy of needs described in Figure 5–5 to the following products:

(a) life insurance,

(b) cosmetics,

(c) The Wall Street Journal, and

(d) hamburgers.

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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