Describe (a) the main points of difference of your product for this group and (b) what problem

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Describe

(a) the main points of difference of your product for this group and

(b) what problem they help solve for the consumer in terms of the first stage in the consumer purchase decision process in Figure 5–1.

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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