Assume you are the manufacturer of a broad line of moderately priced furniture. When would you seriously

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Assume you are the manufacturer of a broad line of moderately priced furniture. When would you seriously consider owning your own retail outlets? What factors would you take into account in making your decision?

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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