At various times, many governments have favored a procurement process that requires government buyers to choose domestic rather than foreign suppliers. This approach has also been used by some retailers as integral parts of their advertising, encouraging consumers to buy domestic rather than overseas brands. Investigate the government procurement policy in your own country and try to find a retailer that has run an advertising campaign like this. How were these policies and campaigns received?

What was their longevity? (AACSB: Communication;

Reflective Thinking) p-635