Following a sales pitch, an individual at a company recognizes the need for one of the hybrid-electric
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Following a sales pitch, an individual at a company recognizes the need for one of the hybrid-electric airships like those you were selling in Exercise 6-8. What happens next in the buying process? (AACSB: Written and Oral Communication; Reflective Thinking) p-635
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Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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