Bases used to segment consumer markets include geographic, demographic, psychographic, and behavioral ones. Organizational markets use the

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Bases used to segment consumer markets include geographic, demographic, psychographic, and behavioral ones. Organizational markets use the same bases except for psychographic ones.

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Marketing The Core

ISBN: 9781259302442

6th Edition

Authors: Roger Kerin

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Question Posted: Jun 12, 2024 01:20 AM

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Bases used to segment consumer markets include geographic, demographic, psychographic, and behavioral ones. Organizational markets use the

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Marketing The Core

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