Be aware of the increasing globalization of retailing and how it affects not just the retailers who

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Be aware of the increasing globalization of retailing and how it affects not just the retailers who themselves are selling outside their national borders but also their suppliers and local competitors?

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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