Think of a product you have recendy purchased at retail. Evaluate

(a) what service outputs you expected to get from the retail experience,

(b) how you chose the retailer to visit based on your service output demands, and

(c) how well the retailer met those service output demands. Would you buy the same product at a different type of retailer on a different purchase occasion (e.g., when shopping for home use versus at work; when shopping at home versus on vacation)?