Branding is not just for products and services; destinations are getting in on the action, too. In
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❶ Branding is not just for products and services; destinations are getting in on the action, too. In a small group, come up with a brand identity proposal for your town, city or state. Present your idea to the rest of the class and explain the meaning you are trying to convey. (Learning Objective 1) (AACSB:
Communication; Application of Knowledge)
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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