Choose one product category (such as chocolate chip cookies), and then identify at least the brands in

❷ Choose one product category (such as chocolate chip cookies), and then identify at least the brands in that category, including national brands and private-label brands. For each brand, compare the product attributes, including price and quality; product features; and its style and design

(appearance). Record these comparisons in a table and compare your views with those of your classmates. What might be the reason for you and your classmates to have different opinions? Which brands might have higher brand equity? Justify your answer. (Learning Objectives 2 and 4) (AACSB:

Communication, Reflective Thinking)