Branding is not just for products and servicesstates are getting in on the action, too, as you
Question:
Branding is not just for products and services—states are getting in on the action, too, as you learned from reading about place marketing in the chapter. One of the most recent examples of state branding comes from Michigan with its
“Pure Michigan” campaign, resulting in millions of dollars of tourism revenue. Other famous place branding campaigns include “Virginia is for Lovers,” “Florida—the Sunshine State,” and “What Happens in Vegas Stays in Vegas.”
Marketing: An Introduction , Eleventh Edition by Gary Armstrong and Philip Kotler.
Published by Prentice Hall. Copyright © 2013 by Pearson Education, Inc.
226 Part 3: Designing a Customer-Driven Strategy and Mix In a small group, come up with a brand identity proposal for your state. Present your idea to the rest of the class and explain the meaning you are trying to convey. (AACSB: Communication;
Refl ective Thinking)
LO.1
Step by Step Answer:
