Discuss the four special characteristics of services. In terms of these characteristics, how do the services offered

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Discuss the four special characteristics of services. In terms of these characteristics, how do the services offered by a doctor’s offi ce differ from those offered by a bank? (AACSB:

Communication, Refl ective Thinking) LO.1

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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