Business buying occurs worldwide, so marketers need to be aware of cultural factors infl uencing business customers. In a small group, select a country and develop a multimedia presentation on proper business etiquette and manners, including appropriate appearance, behavior, and communication.

Include a map showing the location of the country as well as a description of the country in terms of its demographics, culture, and economic history. (AACSB: Communication;

Multicultural and Diversity; Use of IT) LO.1