Marketers often target consumers before, during, or after a trigger event —an event in one’s life that triggers change.

For example, after having a child, new parents have an increased need for baby furniture, clothes, diapers, car seats, and lots of other baby-related goods. Consumers who never paid attention to marketing efforts for certain products may now be focused on ones related to their life change. Discuss other trigger events that may provide opportunities to target the right buyer at the right time. (AACSB: Communication;

Refl ective Thinking)

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