Calculate profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return on

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Calculate profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return on investment (or marketing ROI) for each company. Which company is performing better?

(AACSB: Communication; Use of IT; Analytic Thinking) P+96

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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