Calculate profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return on
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Calculate profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return on investment (or marketing ROI) for each company. Which company is performing better?
(AACSB: Communication; Use of IT; Analytic Thinking) P+96
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Related Book For
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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