From an ethics standpoint, discuss Chipotle’s focus on sourcing non-GMO food products rather than attention to food safety. In recent years, the company’s oversights in food safety have resulted in numerous customers becoming ill (E. coli, norovirus, and salmonella).

Discuss the challenges Chipotle still faces in overcoming the negative image that resulted. (AACSB: Written and Oral Communication; Reflective Thinking; Ethical Understanding and Reasoning) P+96