Campbell Soup Company ran a series of radio ads

tied to local weather forecasts. Before an impending

storm, the ads said, “Time to stock up on Campbell

Soup.” During the storm, the ads said, “Stay home

and stay warm with Campbell Soup.” The first ad

was advertising, while the second

ad was advertising.

a. informative; persuasive

b. persuasive; reminder

c. reminder; persuasive

d. discussive; informative

e. institutional; persuasive.

AppendixLO1