The Got Milk (milk moustaches worn by celebrities) ads are examples of successful: a. selective demand strategies

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The Got Milk (milk moustaches worn by celebrities)

ads are examples of successful:

a. selective demand strategies

b. public puffery campaigns

c. pretracking publicity

d. product-focused advertisements

e. institutional advertising campaigns

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Marketing

ISBN: 9780078029004

4th Edition

Authors: Dhruv Grewal, Michael Levy

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